madeup_beauty-inclusive_makeup_brand_for_all_skin_colours6.jpg

BELONGING BEYOND BEAUTY

Where every shade can find its place and every face feels at home.
Shop All
About Us
madeup_beauty-makeup_brand-lip_glos-lipstick-lip_care35.jpg

LIPS

Shop liquid lipsticks, lip glosses, lip oils and more.
Shop Now
madeup_beauty-makeup_brand-for_all_skin_colours-face-lips-eye_products5.jpg

FACE

Go all out with our radiant highlighters, cream blush and powder blush formulas.
Shop Now
madeup_beauty-makeup_brand-for_all_skin_colours-face-lips-eye_products24.jpg

EYES

Shop our easy glide eye liners, luxury lashes and lash care accessories.
Shop Now
madeup_beauty-makeup_brand-lip_glos-lipstick28.jpg
Madeup_Beauty-Blush_Collection-staged1.jpg

MADEUP BEAUTY

Where every shade can find its place and every face feels at home. As a Black-owned brand, we are dedicated to crafting beautiful shades for all skin tones, with a special focus on our Black and melanated sisters.

Our mission goes beyond beauty and makeup. Together, we aim to create a world of beauty where everyone feels they truly belong. Discover our inclusive range and experience the power of belonging beyond beauty.

LEARN MORE

CRUELTY FREE

Never tested on animals, ever.

made_in_canada-canadian_makeup_brand-madeup_beauty.png

MADE IN CANADA

Proudly made in Canada and ships worldwide.

CLEAN BEAUTY

Free of harmful chemicals and preservatives.

shirley-pink_bg-wide.png

MEET SHIRLEY

Discover more about the Founder of Madeup Beauty
LEARN MORE
shirley-pink_bg.png

MEET SHIRLEY

Discover more about the Founder of Madeup Beauty
LEARN MORE

Shirley's Favourites

Add our CEO and Founders' fave products directly to your makeup bag.

Madeup_Beauty-kiss_it_matte_liquid_lipstick-Arm_Candy-web.jpg
Madeup_Beauty-kiss_it_matte_liquid_lipstick-Swatch_5376_Arm_Candy-web.jpg
Kiss-It Matte Liquid Lipstick | Arm Candy - color variant, colour variant: Arm Candy
Kiss-It Matte Liquid Lipstick | Arm Candy $22.00
Madeup_Beauty-Like_Butta_Balm-Melt-web.jpg
Madeup_Beauty-Like_Butta_Balm-Swatch-Melt-web.jpg
Like Butta Balm | Melt - color variant, colour variant: Melt
Like Butta Balm | Melt $21.00
Madeup_Beauty-Creamy_Temptation_Blush-_Sprinklez-web.jpg
Madeup_Beauty-Creamy_Temptation_Blush-_Swatch_5232_-_Sprinklez-web.jpg
Creamy Temptation Blush | Sprinklez - color variant, colour variant: Sprinklez
Creamy Temptation Blush | Sprinklez $27.00
MadeupBeauty-trendsettalipstick-RunwayWalk-web.jpg
Madeup_Beauty_2024_Rebrand_Swatch_5117_-_Runway_Walk-web.jpg
Trendsetta Lipstick | Runway Walk - color variant, colour variant: Runway Walk
Trendsetta Lipstick | Runway Walk $21.00
Madeup_Beauty-Never_Fazed_Lip_Glaze-Unbothered-web.jpg
Madeup_Beauty-Never_Fazed_Lip_Glaze-Swatch_5384_Unbothered_1-web.jpg
Never Fazed Lip Glaze | Unbothered - color variant, colour variant: Unbothered
Never Fazed Lip Glaze | Unbothered $18.00
madeup_beauty-makeup_brand-lip_glos-lipstick-lip_care34.jpg

NEW ARRIVALS

Shop Now
TheBeautyVaultV3.jpg

SHOP

THE BEAUTY VAULT

SHOP THE VAULT
madeup_beauty-inclusive_makeup_brand-canadian_made2.jpg

NEW

GIFT SETS

COMING SOON
AS SEEN IN
SOLD EXCLUSIVELY ONLINE AT

Best Sellers

These items are so hot we can’t keep ‘em on the shelf. 

Shop Now
Madeup_Beauty-Meltdown_Lip_Therapy_-_Cry_Baby-web.jpg
Madeup_Beauty-Meltdown_Lip_Therapy_-_Swatch_5320_Cry_Baby-web.jpg
Meltdown Lip Therapy | Cry Baby - color variant, colour variant: Cry Baby
Meltdown Lip Therapy | Cry Baby $15.00
Madeup_Beauty-Happy_Hour_Lip_Oil-Strawberry_Daiquiri-web.jpg
Madeup_Beauty-Happy_Hour_Lip_Oil-_Swatch_5445_Strawberry_Daiquiri-web.jpg
Happy Hour Lip Oil | Strawberry Daiquri - color variant, colour variant: Strawberry Daiquri
Happy Hour Lip Oil | Strawberry Daiquri $21.00
Madeup_Beauty-Buff_d_Out_Lip_Polish-_Birthday_Suit-web.jpg
Madeup_Beauty-Buff_d_Out_Lip_Polish-swatch_5294_Birthday_Suit-web.jpg
Sold Out
Buff'd Out Lip Polish | Birthday Suit - color variant, colour variant: Birthday Suit
Buff'd Out Lip Polish | Birthday Suit $15.00
CA90AEB2-C001-49FC-9800-A8E53550AC31.jpg
B02A7AF8-1D2C-436F-BA0B-F303FC435C89.jpg
Save 20%
Buff’d Out Lip Polish & Meltdown Lip Therapy Kit $24.00 $30.00
madeup_beauty-inclusive-makeup-brand-beauty-products-for-black-women1.jpg

SHOP THE LOOK

Click on the dots below to shop some of the products.

Madeup_Beauty-Never_Fazed_Lip_Glaze-Hot_Honey-web.jpg
Madeup_Beauty-Never_Fazed_Lip_Glaze-Swatch_5382_Hot_Honey-web.jpg
Never Fazed Lip Glaze | Hot Honey - color variant, colour variant: Hot Honey
Never Fazed Lip Glaze | Hot Honey $18.00
Madeup_Beauty-Creamy_Temptation_Blush-_Cherry_On_Top-web.jpg
Madeup_Beauty-Creamy_Temptation_Blush-Swatch_5233_-_Cherry_On_Top-web.jpg
Creamy Temptation Blush | Cherry On Top - color variant, colour variant: Cherry On Top
Creamy Temptation Blush | Cherry On Top $27.00
Madeup_Beauty-Glimmerati_Cream_Highlight-_Bucks-web.jpg
Madeup_Beauty-Glimmerati_Cream_Highlight-_Swatch-_Bucks-web.jpg
Glimmerati Cream Highlight | Bucks - color variant, colour variant: Bucks
Glimmerati Cream Highlight | Bucks $32.00
madeup_beauty-makeup_brand-for_all_skin_colours-face-lips-eye_products1.jpg
Madeup_Beauty-Creamy_Temptation_Blush-_Sprinklez-web.jpg
Madeup_Beauty-Creamy_Temptation_Blush-_Swatch_5232_-_Sprinklez-web.jpg
Creamy Temptation Blush | Sprinklez - color variant, colour variant: Sprinklez
Creamy Temptation Blush | Sprinklez $27.00
Madeup_Beauty-Cheeky_Bish_Blush-_Run_The_World-web.jpg
Madeup_Beauty-Cheeky_Bish_Blush-Swatch-_Run_The_World-web.jpg
Cheeky Bish Blush | Run The World - color variant, colour variant: Run The World
Cheeky Bish Blush | Run The World $24.00
Madeup_Beauty-Glimmerati_Cream_Highlight-_Goldrush-web.jpg
Madeup_Beauty-Glimmerati_Cream_Highlight-_Swatch-_Goldrush-web.jpg
Glimmerati Cream Highlight | Goldrush - color variant, colour variant: Gold Rush
Glimmerati Cream Highlight | Goldrush $32.00
Madeup_Beauty-Never_Fazed_Lip_Glaze-Say_Less-web.jpg
Madeup_Beauty-Never_Fazed_Lip_Glaze-Swatch_5396_Say_Less-web.jpg
Never Fazed Lip Glaze | Say Less - color variant, colour variant: Say Less
Never Fazed Lip Glaze | Say Less $18.00