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During the month of February, 100% of proceeds from the Heart Warrior Collection will be donated to The Stollery Kids and Heart Beats in honour of my son Elijah and his lifelong journey with CHD.
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HEART WARRIOR

During the month of February, 100% of proceeds from the Heart Warrior Collection will be donated to The Stollery Kids and Heart Beats in honour of my son Elijah and his life saving journey with CHD.
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LIPS

Shop liquid lipsticks, lip glosses, lip oils and more.
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FACE

Go all out with our radiant highlighters, cream blush and powder blush formulas.
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EYES

Shop our easy glide eye liners, luxury lashes and lash care accessories.
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MADEUP BEAUTY

Where every shade can find its place and every face feels at home. As a Black-owned brand, we are dedicated to crafting beautiful shades for all skin tones, with a special focus on our Black and melanated sisters.

Our mission goes beyond beauty and makeup. Together, we aim to create a world of beauty where everyone feels they truly belong. Discover our inclusive range and experience the power of belonging beyond beauty.

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CRUELTY FREE

Never tested on animals, ever.

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MADE IN CANADA

Proudly made in Canada and ships worldwide.

CLEAN BEAUTY

Free of harmful chemicals and preservatives.

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February is

HEART MONTH

Meet our little hero, Elijah. Elijah was born with three congenital heart defects. He’s undergone multiple open-heart surgeries, showing incredible courage each time. Despite the challenges, Elijah’s spirit and determination have been truly inspiring. Today, he’s a happy and thriving toddler who fills our lives with joy and keeps us on our toes.

Every February we proudly contribute a portion of our sales to support The Stollery Kids and Heart Beats. These organizations are dedicated to funding vital research and providing essential care for children with congenital heart defects.

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GIFT SETS

THE ESSENTIAL LIP KITS

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Limited Edition-while supplies last

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THE BEAUTY VAULT

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MEET SHIRLEY

Discover more about the Founder of Madeup Beauty
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MEET SHIRLEY

Discover more about the Founder of Madeup Beauty
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Shirley's Favourites

Add our CEO and Founders' fave products directly to your makeup bag.

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Creamy Temptation Blush | Sprinklez - color variant, colour variant: Sprinklez
Creamy Temptation Blush | Sprinklez $27.00
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Never Fazed Lip Glaze | Unbothered - color variant, colour variant: Unbothered
Never Fazed Lip Glaze | Unbothered $18.00
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Kiss-It Matte Liquid Lipstick | Arm Candy - color variant, colour variant: Arm Candy
Kiss-It Matte Liquid Lipstick | Arm Candy $22.00
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Like Butta Balm | Melt - color variant, colour variant: Melt
Like Butta Balm | Melt $21.00
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Trendsetta Lipstick | Runway Walk - color variant, colour variant: Runway Walk
Trendsetta Lipstick | Runway Walk $21.00
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NEW ARRIVALS

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AS SEEN IN
SOLD EXCLUSIVELY ONLINE AT

Best Sellers

These items are so hot we can’t keep ‘em on the shelf. 

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Meltdown Lip Therapy | Cry Baby - color variant, colour variant: Cry Baby
Meltdown Lip Therapy | Cry Baby $15.00
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Happy Hour Lip Oil | Strawberry Daiquri - color variant, colour variant: Strawberry Daiquri
Happy Hour Lip Oil | Strawberry Daiquri $21.00
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Save 20%
Buff’d Out Lip Polish & Meltdown Lip Therapy Kit $24.00 $30.00
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Buff'd Out Lip Polish | Birthday Suit - color variant, colour variant: Birthday Suit
Buff'd Out Lip Polish | Birthday Suit $15.00
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SHOP THE LOOK

Click on the dots below to shop some of the products.

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Never Fazed Lip Glaze | Hot Honey - color variant, colour variant: Hot Honey
Never Fazed Lip Glaze | Hot Honey $18.00
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Creamy Temptation Blush | Cherry On Top - color variant, colour variant: Cherry On Top
Creamy Temptation Blush | Cherry On Top $27.00
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Glimmerati Cream Highlight | Bucks - color variant, colour variant: Bucks
Glimmerati Cream Highlight | Bucks $32.00
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Creamy Temptation Blush | Sprinklez - color variant, colour variant: Sprinklez
Creamy Temptation Blush | Sprinklez $27.00
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Cheeky Bish Blush | Run The World - color variant, colour variant: Run The World
Cheeky Bish Blush | Run The World $24.00
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Glimmerati Cream Highlight | Goldrush - color variant, colour variant: Gold Rush
Glimmerati Cream Highlight | Goldrush $32.00
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Never Fazed Lip Glaze | Say Less - color variant, colour variant: Say Less
Never Fazed Lip Glaze | Say Less $18.00