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    vivid color. antioxidant rich formulations. long-lasting pigments and power.

    OUR STORY

    Madeup Beauty is a celebration of inclusivity, rooted in realistic beauty standards. We believe the perfect lip shade exists for everyone, and no skin tone should ever be left behind. We encourage our clients to experiment with a wide range of colors and more importantly, to feel confident in all of them.

    cruelty free

    Never tested on animals, ever.

    made in canada

    Proudly made in Canada and ships worldwide.

    paraben free

    Free of harmful chemicals and preservatives.

    ABOUT THE FOUNDER

    Founder, Shirley Ibe’s love for lipstick began where most beauty obsessions do – in her mother’s makeup bag. Shirley went on to have a successful career in health care before becoming a highly sought-after makeup artist having spent years learning from the best in the industry. She often found herself mixing multiple lip products and blending countless shades to create the perfect colors for her diverse clientele. Tired of using 5 different lipsticks to create the right hue, she launched Madeup Beauty in 2019. Combining trusted, clean ingredients with versatile and universally-flattering pigments, she believes in beautiful shades for all.

    Shirley draws inspiration for her collection from her proud Nigerian background, her years of travel and a childhood growing up in Malaysia and Libya. She appreciates the beauty of diversity and the celebration of all cultures.

    Shirley now resides in Calgary, Canada with her husband.